About the client

A US-based staffing and recruiting company providing comprehensive executive protection services across North America. Their offerings include close protection bodyguards, tactically trained drivers, and secure facility protection—tailored for high-profile individuals facing threats such as stalking, harassment, and terrorism.

Industry: Staffing & Recruiting
Company size: 200–500 employees
Target audience: High-net-worth individuals and executives at companies with 1,000+ employees

The Challenge

• No prior experience with email marketing or automation
• Uncertainty around their ideal target market
• A need to test new industries and messaging approaches
• Low brand visibility among high-value prospects

The Solution

• Researched the executive protection space and crafted tailored messaging that reflected the unique pain points of each audience segment
• Leveraged real-time insights (e.g. news on unsafe US regions) to create urgency and relevance in outreach
• Built 7 distinct messaging approaches to test pain points and market verticals
• Targeted industries included Financial Services, Oil & Energy, Real Estate, Luxury Goods, Investment Management, Media, IT, Hospitality, Sports, and Manufacturing
• Used LinkedIn Sales Navigator for lead targeting, HubSpot for integration and transparency, and Power BI to track campaign performance
• Worked hand-in-hand with their sales team for feedback loops, qualifying leads faster and adjusting campaigns accordingly

The Results

• 📅 47 meetings booked
• 📈 3% average response rate
• 🤝 Deals signed with brands including Under Armour, Zoom, and Balenciaga
• 💰 Over $1 million in pipeline value created
• 🔍 Identified top-performing job roles and industries for future prospecting

About the client

A Finland-based financial services company offering a wide range of solutions including accounting, payroll, CFO support, HR consulting, sustainability training, legal and tax advisory, and business analytics. With added expertise in ERP and BI tools like NetSuite and Power BI, the company helps growing businesses streamline operations across borders.

Industry: Financial Services
Company size: 500–1000 employees
Target audience: Internationally operating companies with €5–300M in annual revenue

The Challenge

• Defining an outbound strategy that would build a strong sales pipeline
• Raising brand awareness in new, competitive markets
• Reaching the right decision-makers in growth-stage companies

The Solution

• Targeted large businesses across industries such as IT, Renewable Energy, Logistics, Transportation, Supply Chain, and Manufacturing
• Prioritized companies that had grown in the past six months and were using NetSuite, positioning the client as a value-adding advisor
• A/B tested job roles such as Procurement, Finance, and Operations to identify the most responsive segments
• Used tailored messaging enriched with real client case studies to demonstrate tangible results and value
• Deployed an AI-generated Dutch campaign version with hyper-personalization to boost engagement in the Netherlands

The Results

• 📅 101 meetings booked
• 📈 10% average response rate
• 🤝 Deals signed with companies including Magna Tyres, Brandmannen, and Vebego
• 🌍 Significant increase in brand visibility and pipeline growth in target regions

About the client

A UK-based provider of professional training and apprenticeships with over 25 years of experience. The company specializes in customized programs designed to improve sales performance, leadership skills, and customer engagement. Their offerings include tailored training solutions and open courses aimed at supporting continuous development for individuals and corporate teams.

Industry: Professional Training & Coaching
Company size: 11–50 employees
Target audience: Large UK-based B2B organisations with in-house sales teams

The Challenge

• Inefficient outbound strategy with limited data targeting
• No internal capacity to handle high-volume prospecting
• A need to identify companies most likely to benefit from their training services

The Solution

• Launched a multi-approach B2B email campaign tailored to three key audiences:
• Companies with unused apprenticeship levy funds
• Growing businesses with active sales teams in need of leadership and performance training
• Sales executives new in their roles, needing foundational support
• Conducted in-depth research into England’s levy funding system
• Filtered companies by growth and sales staff size (10+)
• Used revenue-based filters to highlight levy-eligible businesses
• Crafted messaging with strong USPs and success stories

The Results

• 📅 120 meetings booked
• 📈 4% average response rate
• 🧑‍💼 Connected with high-level decision-makers at 1,000+ employee firms
• 🤝 Deals signed with Rolls-Royce, Progressive Tech, and Heritage Manor

About the client

A UK-based digital agency specializing in ecommerce solutions for growing brands. With services including web design, development, paid search, and paid social, they combine technical know-how with strategic marketing to deliver scalable results. Their sweet spot is SME ecommerce businesses looking to accelerate growth with expert external support.

Industry: Technology, Information & Internet
Company size: 11–50 employees
Target audience: Growing ecommerce brands, primarily SMEs already investing in paid search and digital channels

The Challenge

• No internal data infrastructure to support high-volume email outreach
• Limited audience segmentation capabilities
• A need to discover and test new markets beyond their core base

The Solution

• Identified ecommerce-reliant businesses through tech stack analysis
• Targeted mid-sized B2B retail and wholesale companies (50–500 employees)
• Crafted personalized messages for Marketing Directors, Heads of Ecommerce, and Growth Leaders
• Used Power BI and HubSpot to track engagement and refine outreach

The Results

• 📅 75 meetings booked from 3,000 engaged prospects
• 📈 7% average response rate
• 💰 $15,000 in closed deals
• 🔍 Improved insights into ideal audience segments and market responsiveness